A completely new outlook
In the middle of the coronavirus pandemic a young designer is dreaming about the future of coach travel. With his Horizon Liner Janis Ufheil has offered the bus industry a whole new outlook.
Yes, Janis Ufheil also wears black jumpers, a typical designer habit even if most of them wear black turtlenecks. He fits other stereotypes too. He is young and highly creative, and with the thesis he wrote studying Transportation Interior Design at Reutlingen University, in close cooperation with the Daimler Bus Design department, he is already causing a stir. Why? Because he approaches coach travel dynamically and from new angles, without stereotypes.
What that means is shown by the “Culinary“ version in his thesis, where culinary enjoyment dictates both the interior and travel experience. The design features lounge-type seating and integrated tables, where naturally a glass of wine and a regional speciality are the main focus. The latter is prepared by an on-board chef in full passenger view, made possible by the vehicle’s galley. Later in the evening it transforms into a bar serving sundowners.
Long before the coronavirus pandemic this young designer discovered a trend, and with the Horizon Liner has shown what still seems hidden beyond the horizon. Designers are, and that is not a cliché, ahead of their time. They detect trends long before they become talked about. Janis Ufheil discovered a market that bus travel can successfully occupy by targeting small groups. Up to 15 people can travel together in a Horizon Liner. “Environmental awareness and trends such as destination-hopping, a desire for more authentic, quality travel, for unforgettable experiences along with a ‘lust for information’ will characterise tourism and especially bus tourism in the future,“ is how Ufheil explains his vision.
Onboard there will be an expert on the selected theme who can offer travellers advice, is how the designer explains the concept. This mirrors the “Culinary” design version for instance, where personnel take care of passenger cuisine. Combined with the “horizontalization“ feature it offers an innovative, previously unheard of travel experience, and a completely new outlook for bus travellers in the future.
For an animated impression of the Horizon Liner click here.
Text: Rüdiger Schreiber