BUS2Talk: Tapping into New Target Groups: How Hip is Bus Tourism?

Guests: Florian Gärtner, Managing Director, International Association of B2B Wholesalers "VPR" and Michael Ellert, Head of Sales, TimeRide

"Bus travel is only for old people" - far from it, say our panelists Florian Gärtner and Michael Ellert. "The young target group for bus tourism is already there: it's sitting in a Flixbus," says Gärtner, Managing Director at VPR. The branch still offers just a few bus tours tailored to a younger target group. Moreover, these trips need to be advertised where the target group is present. "However, bus tourism is not visible enough with its online offers"." complains Ellert, Head of Sales at TimeRide.

In this podcast episode, you can find out how bus travel can become attractive for younger target groups. The two experts see great potential in event and theme tours, for example, as well as in on-board entertainment, such as virtual reality experiences. The prospects for image change are good because bus tourism is a pioneer in sustainability and domestic tourism is growing in times of crisis. Listen in!

A note for all non German-speaking listeners: this episode is only available in German.