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First stop:
Hungary & Czech Republic
As part of our first roadshow stop in Hungary & Czech Republic in 2025, a group of distinguished Hungarian and Czech mobility experts discussed the Future of Sustainable Drives in the Bus Industry. During the event, they discussed the promising future of sustainable drives and environmentally friendly mobility as well as the latest developments in battery technology.
We looked at the latest advances in improving efficiency and energy use, the growing importance of smart and accessible charging infrastructure in both urban and rural areas, and the role of government support in promoting fair and inclusive mobility solutions. With a focus on local challenges and global innovation, the event promised valuable perspectives on how the bus sector can lead the way to a more sustainable future.
This engaging discussion was livestreamed and the audience had the unique opportunity to actively participate by submitting questions to be answered directly by the speakers.
SPEAKERS
Willow Beck-Jewett
Product Manager BUS2BUS, Messe Berlin GmbH
Zdeňka Goedertová
International Representative of Messe Berlin in Czech Republic, Czech-German Chamber of Industry and Commerce
Anja Lange
Anja Lange is a freelance moderator based in Hamburg, Germany with over 15 years of experience on stage and in front of the camera. She hosts events, conferences, and trade fairs for a wide range of clients, including companies from various industries, ministries, and associations. Her focus is on topics such as digitalization, IT, startups, and marketing.
Tünde studied economics, diplomacy and international communication in German and in English. She has been working for Messe Berlin for 9 years. She is the main contact for Hungarian companies, who are planning to take part at the trade shows in Berlin as an exhibitor or visitor, supporting them to realize a successful participation.
Developer, producer of board Control systems, Passenger information systems, Passenger counting, Video surveillance and Integration of third party systems. Especially BUSE vehicle LED destination system and on-board computers produced since 1992 have a good reputation in public transport sector world wide. Thanks to the years of experiences and strong development capability using modern methods including AI the BUSE company is always ahead of the game.
Zdeňka Goedertová has been head of the Trade fairs Department in the Czech-German Chamber of Industry and Commerce since 2007. She is the main contact person for Czech companies participating in trade fairs organized by Messe Berlin. As their representative, she coordinates activities for exhibitors and visitors, organizes promotional press conferences and delegation trips, and cooperates with ministries, state agencies, professional organizations, unions and associations as part of the promotion of trade fairs in the Czech Republic.
Mr. Hataš is the Director of the Association for Electromobility of the Czech Republic, which has been supporting the development of electromobility since 1978. He has been dedicated to the topics of sustainable energy, smart cities and innovative technologies in transport and energy for a long time. He also deals with charging infrastructures and sustainable transport solutions, such as DRT in the Czech Republic. The association brings together key players from the field of manufacturers, suppliers and operators of electromobility solutions and promotes legislative and economic conditions for the development of zero-emission transport. It cooperates with the public and private sectors on projects that contribute to reducing emissions and energy self-sufficiency. In addition, Mr. Hataš participates in several technology projects focused on modular battery systems, including their replacement and energy optimization, the use of renewable sources and community energy.
Zoltán Sipos, CEO of the Ikarus sales company. He has four years of experience leading the sales and after-sales service of Ikarus buses. In addition to leading sales strategy, he actively builds and develops markets, where Ikarus works with local sales partners.
Tamás Móricz is the Sales Director of HC Linear. HC Linear is Hungary's leading transportation IT company, where he plays a strategic role in the development and implementation of public transportation solutions. With his experience and business expertise, he contributes to the company's efforts to improve the efficiency of the transportation sector through innovative, digital communication systems. His main focus is on creating customer-centric solutions and building long-term partnerships to drive the advancement of public transport.