As part of the second stop on the BUS2BUS roadshow, selected panelists from the DACH region will discuss the topic of “Sustainable Tourism: Sustainable Travel Destinations & Climate-Friendly Mobility” on June 4 from 10:30 a.m. to 12 p.m.

As travel accounts for a significant proportion of CO₂ emissions in tourism, environmentally friendly mobility solutions such as long-distance buses are increasingly coming into focus. This digital event will demonstrate how climate-friendly travel options can meet the demands of an environmentally conscious target audience and help tourist destinations to reduce their ecological footprint.

Next stop: Germany, Austria, and Switzerland

Those taking part include Iris Hegemann, Head of Cooperation and Specialist Topics at the German Tourism Association, who is also a member of the BUS2BUS Advisory Board. Also joining the discussion will be Sebastian Tanzer (CEO of triply) and Manuel Lampe (owner and managing director of Bus Austria).

Lisa-Marie Coels, editor-in-chief of EuroBus, will moderate the event. The hosts will be the BUS2BUS team from Berlin and the Messe Berlin representative offices in Switzerland and Austria.

The discussion will focus on innovative and customer-oriented mobility concepts that promote sustainable travel while offering flexible and comfortable solutions for the final stage of the journey. It is clear that if we are to embrace sustainable tourism, we must also consider sustainable ways to reach our destinations, and buses will play a key role in the future of climate-friendly travel.

This exciting discussion will be broadcast via livestream. Audience members will have the unique opportunity to participate by submitting questions, which will be answered directly by the high-profile panellists. Free registration for the Roadshow DACH is now open.The event will be held in German.

About BUS2BUS
BUS2BUS is the Mobility Trade Show. The business platform and trend barometer for the German and European bus, coach and supplier industry puts a clear focus on future technologies and sustainable solutions. BUS2BUS presents the entire range of products and services for the bus industry through a combination of trade show, stage program, workshops, networking events and digital services – which in turn boosts momentum in the mobility market. BUS2BUS 2024 was attended by around 2,400 trade visitors from 39 countries and 140 exhibiting companies from 20 countries. The next BUS2BUS will take place from April 15 to 16, 2026 in the modern top location hub27 on the Berlin exhibition grounds.

About Messe Berlin
Berlin has been a trade fair destination for 200 years, and has been one of the most important such hubs for many decades. Messe Berlin – the state’s own trade fair company – conceives, markets and organizes hundreds of live events every year. It strives to be an outstanding host for visitors at all events, generate optimal business stimuli, and provide fair conditions for everyone. This concept is reflected in the company slogan: Messe Berlin – Hosting the World.