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What prospects do you see for coach tours in Germany?
Various market surveys show that, in terms of volume, one in five to one in four of the population in Germany are keen on coach travel, regardless of the destination. However, that interest varies in different parts of the population.
How can operators attract new types of customers?
In my opinion, in many cases there are still insufficient efforts being made to target individual market segments using contemporary methods, even though they are not only scientifically proven but can also be practically applied in an easy manner. There is often still a need to professionally fine-tune the selection, in order to find the right customers for the company in question. An obvious solution would be to switch from identifying types of customers as such to looking at them together with tour themes and to combine that with examining source market potential and media data.
Which destinations could particularly benefit from a thriving bus industry?
As a tourism destination, basic success factors for being able to benefit from the bus industry include attractiveness as a destination, accessibility and bus-related infrastructure and services. For some time now the industry has focused more on offering services that emphasise the travel experience as the reason for choosing coach travel rather than using it merely to get to one’s destination. I consider that a worthwhile pursuit.
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