Prof. Dr. Bernd Eisenstein, Director, German Institute for Tourism Research (Fachhochschule Westküste)
What prospects do you see for coach tours in Germany?
Various market surveys show that, in terms of volume, one in five to one in four of the population in Germany are keen on coach travel, regardless of the destination. However, that interest varies in different parts of the population.
How can operators attract new types of customers?
In my opinion, in many cases there are still insufficient efforts being made to target individual market segments using contemporary methods, even though they are not only scientifically proven but can also be practically applied in an easy manner. There is often still a need to professionally fine-tune the selection, in order to find the right customers for the company in question. An obvious solution would be to switch from identifying types of customers as such to looking at them together with tour themes and to combine that with examining source market potential and media data.
Which destinations could particularly benefit from a thriving bus industry?
As a tourism destination, basic success factors for being able to benefit from the bus industry include attractiveness as a destination, accessibility and bus-related infrastructure and services. For some time now the industry has focused more on offering services that emphasise the travel experience as the reason for choosing coach travel rather than using it merely to get to one’s destination. I consider that a worthwhile pursuit.
A city tour as a VR experience
A bus or coach for the right occasion
Digital distribution channels for public transport
Comfortable driving experience
SAVE THE DATE
After a three-year break, BUS2BUS opened its doors again as an in-person event on the Berlin Exhibition Grounds. Berlin’s State Secretary for Mobility Dr. Meike Niedbal and Jana Schimke, chairwoman of the Tourism Commission of the German Bundestag, spoke at the opening of the event. Federal Minister of Transport Dr. Volker Wissing (FDP) opened the bdo congress.
You can find the latest videos and impressions from the trade fair as well as interviews on our YouTube channel.
Madeline Urbasik
Press team BUS2BUS
T: 030-3038 2272
M: madeline.urbasik@messe-berlin.de
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Management board: Martin Ecknig (Vorsitzender), Dirk Hoffmann
Chairman of the supervisory board: Wolf-Dieter Wolf
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