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INTERVIEW WITH KERSTIN KUBE-ERKENS


Kerstin Kube-Erkens

What fascinates you about the topic of sustainable mobility?

In my view, sustainable mobility is a basic need. Everyone has an opinion about it and more and more people want to contribute to making mobility more climate-friendly. I'm particularly attracted by the versatility of the topic, whether it's modular concepts, bicycles, scooters, on-demand, sharing or public transport connections. But with all these topics, nothing works without digitization.

I am particularly curious to see what our public life will look like in 10 years. For many people, the car is a status symbol and their favorite child. But especially among the younger generation, you can see that this attitude seems to be changing. And of course I think the bus is great. Whether large or small, it relieves the cities and can be used immediately - increasingly also with alternative drives. In this context, connecting rural areas to cities is also exciting. There is still a lot to do here and one or two challenges to overcome.

What event made a particular impact/pleasure for you at BUS2BUS 2019?

Where do I even begin? I was very happy about the top-class participants. There were many market leaders on site and we were able to attend extremely innovative presentations. I am fascinated by this industry, which is characterized by people business and personalities. I remember one very special trade visitor from India. A young man who is fascinated by buses and who travels around the world with his parents for this purpose. That really inspired and influenced me.

How do you plan a digital event? What do you have to pay attention to?

We asked ourselves the question: What suits our industry? And what do our customers want? In order to decide in the interest of our customers, we started a query. In the next step, we looked at the needs that needed to be transferred from analog to digital: Exchange, knowledge transfer, industry get-together, innovation and presenting novelties. Again and again, we came to the point of asking ourselves the question: How complex should and must the whole thing be? Is less perhaps more?

All in all, it was an extremely complex and exciting process to offer different formats and test their acceptance. With all considerations, the devil is in the details. As live event organizers, we kept asking ourselves how we could transfer the experiential value from the analog world to the digital without losing the "fun factor."

The digital elements will continue to accompany us in the future. In this respect, the Bus2Bus Special Edition is a kind of pilot project for the future for us.

What are you looking forward to most about the BUS2BUS Special Edition?

I'm especially looking forward to finally uniting many partners again. I will be meeting some customers at the Special Edition recordings and we will be looking forward to an on-site event together - in 2022. And of course I am looking forward to our extremely exciting keynote by the two futurologists Dr. Stefan Carsten and Tristan Horx.

When was the last time you took a bus?

That was a while ago, unfortunately. But when I'm out and about in the city center, I see almost only e-buses. It's easy to observe the change in Berlin.