Yolanda has experience in both the public and private sectors and is an expert in tourism destination promotion and distribution. She has been Vice-Counselor for Tourism for the Government of the Canary Islands and Managing Director of PROMOTUR, the tourism promotion organization of the Canary Islands. There she directed communication and promotion campaigns for tourism, strategic plans, statistical and competitive analysis, loyalty campaigns and the creation of product clusters with the aim of diversifying and differentiating tourism products. With InnovaTurismo, Yolanda has managed tourism projects in the private sector and has also been Director of the BungalowsClub booking portal, as well as Business Development Manager at Tourism Revolution Ecosystem (TRE). Currently, she is a professor at the Master of Tourism and Public Administration, a joint programme of the Spanish Tourism Office (Turespaña) and the National Institute for Public Administration, as well as a lecturer for the Executive Master in Innovation, Commercialization and Efficiency in Tourism (eMITur) at the ESCOEX International Business School. Born in Lanzarote in the Canary Islands (Spain), Yolanda graduated in International Economics from the American University of Paris, studied Tourism at ULPGC and is an EU Politics and Collaboration expert for UNED and Jean Monnet Chair. She lived five years in France one year in the United States, three years in Italy and now works in Madrid. She speaks English, French and Italian. She was a member of the International Advisory Board of the Vienna Tourist Board during the development of its 2020 strategy and Doctor Honoris Causa for the University of Tourism and Management of Skopje, FY Republic of Macedonia.